In this episode of the Local Life Leaders Podcast, host Janessa Storlie dives into the essentials of local marketing and advertising. Janessa shares her journey of growing her platform, "What's Happening," organically and offers valuable insights into effective marketing strategies that can help small businesses and nonprofits connect with their communities. Learn about the "Core Four" focuses that can drive your marketing success and discover actionable tips to enhance your local presence both online and offline.
Want to become part of the Local Marketing Secrets Newsletter? Sign Up Here- https://connect.whathaps.com/lms
Key Topics Covered:
- Introduction to Local Marketing and Advertising:
- Janessa's fascination with how people connect and the inspiration behind starting "What's Happening."
- The importance of connection in the digital age and how it has evolved.
- The "Core Four" Marketing Focuses:
- Home Base: The importance of having a website, an email service provider, and a Google My Business listing.
- Social Media: Why Facebook and Instagram are crucial for local businesses and tips for organic growth.
- Print and Swag: Utilizing printed materials and branded merchandise to promote your business.
- Partnerships: Building relationships and collaborating with other local businesses and organizations.
- Practical Advice for Small Business Owners and Nonprofits:
- Strategies to connect with customers, clients, and volunteers.
- The significance of authenticity in branding and marketing efforts.
- Overcoming the fear of rejection and embracing courage in your marketing initiatives.
Want to become part of the Local Marketing Secrets Newsletter? Sign Up Here- https://connect.whathaps.com/lms
Memorable Quotes from Janessa:
- On the Importance of Connection:
- "The primary reason why I started What's Happening is for it to be a platform of connection for everyone. I want to be able to have small business owners, nonprofits, community leaders connect with the communities that they are trying to improve the quality of life in."
- On Marketing and Branding:
- "Everything with this is it all comes down to branding. And the biggest part of branding is that it is a big reflection of you. You have to be okay with showcasing who you are."
- On Partnerships and Collaboration:
- "There's this phrase that I hear all the time and it says, 'If you've made it to the top and you've done it alone, you've done it all wrong.' And I think that is so crucial because I think it is very important for everyone to help other people."
Additional Resources:
- Local Marketing Secrets Newsletter: Sign up for Janessa's newsletter, which provides actionable marketing strategies every Monday. [Subscribe Here](#)
Call to Action:
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Want to become part of the Local Marketing Secrets Newsletter? Sign Up Here- https://connect.whathaps.com/lms
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Thank you for tuning in to this episode of the Local Life Leaders Podcast! Stay connected, stay inspired, and keep making a positive impact in your community.
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